PAID SEARCH
PAID SEARCH
Paid Search Management That's Measured In Revenue, Not Clicks
Paid Search Management Built Around Revenue and Return on Ad Spend S Brand 360 is a paid search agency managing Google Ads and Microsoft Advertising for brands that care about measurable ROAS, not a long list of clicks. Our specialists build, test and scale campaigns using real conversion data instead of guesswork.
Campaign Types We Manage
Google Search Ads
Keyword-led campaigns for shoppers who are ready to act now
- Exact and phrase match keyword targeting
- Closely themed ad groups
- Searches that signal readiness to buy
- Ongoing negative keyword cleanup
Performance Max (PMax)
Google’s automated cross-network campaigns, run with human control and clear limits
- AI bidding with performance monitoring
- Negative keyword and placement controls
- Asset groups and audience signals set by people
- Reach across Search, Display, YouTube and Gmail
Google Shopping
Product feed and shopping ad management for online stores
- Product feed structure and optimization
- Segmentation by category and attribute
- Bid strategy set product by product
- Merchant Center health monitoring
Display & YouTube Ads
Awareness and remarketing across Google’s display and video network
- Video remarketing to past visitors
- In-stream and in-feed YouTube placements
- Custom intent and affinity audiences
- Awareness campaigns on the Google Display Network
Microsoft/Bing Ads
Search demand beyond Google, often at a lower cost per click
- Lower CPC and less competition than Google
- Strong reach with B2B and older audiences
- Campaign import and sync from Google Ads
- Separate bid and budget strategy
ECommerce Ads
Search campaigns designed to lift online store revenue and repeat orders
- Product-focused search campaigns
- Dynamic remarketing for abandoned carts
- Seasonal and sale-event campaigns
- Bidding aimed at revenue and ROAS
Lead Generation B2B
Campaigns shaped around longer business buying cycles
- Targeting by decision-maker and intent
- Lead scoring and qualification tracking
- Account-based keyword strategy
- Pacing that fits your sales cycle
Lead Generation B2C
Volume-focused campaigns for quick consumer decisions
- Campaigns tuned for lead volume
- Focus on cost-per-lead efficiency
- Call tracking and form-fill optimization
- Targeting for fast-moving consumer intent
App Install Ads
Campaigns that bring in qualified installs and real usage
- Universal App Campaign management
- Optimization toward in-app actions
- Creative made for iOS and Android
- Bidding built on cost per install and retention
Our Three Phase Process
Audit and Research. We review account structure, tracking, search terms and wasted spend, then research keywords and competitors.
Build and Launch. We create campaigns, ads, extensions and landing page alignment, and go live with clean tracking.
Optimize and Scale. We refine bids, negatives and ads every week and raise budget on keywords that pay back.
Frequently Asked Questions
Paid search advertising puts your ads inside search engine results, mainly on Google and Bing. They reach people who are actively looking for a product or service, and you pay each time someone clicks.
Search campaigns target the keywords you choose directly. Performance Max uses Google’s automation to show ads across Search, Display, YouTube and Gmail from a single campaign, guided by your conversion goals.
Ads can start bringing traffic within days of launch. Stable, efficient performance usually builds over four to twelve weeks as data grows and optimization continues.
es. We handle Google Shopping, including product feed optimization, bidding strategy and ongoing performance management for e-commerce brands.
Yes. We manage Microsoft Advertising alongside Google Ads so you can capture extra search demand, often at a lower cost per click.
Agencies usually charge a fixed fee or a share of ad spend, on top of the budget you pay to Google. See the pricing section below, or request a quote.
How We Price Our Services
How Much Do Paid Search Advertising Agency Services Cost?
Pricing for paid search agency services depends on factors unique to your business, such as company size, monthly ad budget and campaign goals.
Four pricing models are common:
- A percentage of ad spend
- A fixed monthly fee plus a percentage of ad spend
- A fixed monthly fee plus a revenue share
- A flat fee
Ready To Grow Your Business?
Wasted ad spend rarely announces itself. Request a free account audit and we will show you where your paid social, search or SEO setup is losing money, with no pressure and no generic sales pitch.